ALLDYN is an innovative global performance-improvement and strategy firm.

We work with senior management in organizations that need to solve real problems, whether it’s the need to gain rapid profit improvement or make a pressing strategic decision.

Our signature approach breaks free from the confines of traditional consulting and harnesses the combined power of globally sourced subject matter expertiseworld class consulting, and data analytics to elevate the consulting experience and deliver superior results for our clients.

Our Subject Matter Experts

Consists of an internal core team of SMEs and an expansive and thoroughly vetted panel network of independent world-class subject matter experts who significantly sharpen Alldyn’s ability to deliver rapid, factually reliable results in  line with market trends and current best practices.

LEARN MORE ABOUT THE SME GROUP
Engagement Delivery Group

Experienced professionals who deliver substantial and complex performance-improvement and strategy work with major companies worldwide.

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Data Analytics Group

Consists of world-class experts in data science, computer science, and analytics who work with engagement teams to extract, normalize, and analyze large and complex data sets.

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We are a cohesive, collaborative team of experts comprised of three complementary groups:
Engagement Management Group

Experienced professionals who deliver substantial and complex performance-improvement and strategy work with major companies worldwide.

LEARN MORE
Subject Matter Experts Group

Consists of an internal core team of SMEs and an expansive and thoroughly vetted panel network of independent world-class subject matter experts who significantly sharpen Alldyn Group’s ability to deliver rapid, factually reliable results in  line with market trends and current best practices.

LEARN MORE
Data Analytics Group

Consists of world-class experts in data science, computer science, and analytics who work with engagement teams to extract, normalize, and analyze large and complex data sets.

LEARN MORE

The Leadership

Our leadership group combines formidable experience in consulting, executive recruiting, and finance, and is uniquely tailored and positioned to be building an innovative consulting model that combines an infinitely scalable SME panel network, world class consulting, and state-of-the-art data analytics.

Rolf Thrane
Chief Executive Officer

Rolf founded Alldyn in 2013 and is the firm’s chief executive officer. Prior to Alldyn, Rolf was a co-founder and partner of CKM advisors. Rolf has held a number of senior positions throughout his career including chief executive officer of the Mitchell Madison Group, partner with the Boston Consulting Group, head of Cap Gemini’s financial services practice in the eastern United States, and partner with Deloitte Consulting. Rolf started his career with McKinsey & Co in 1987. He specializes in financial institutions and manufacturing, and has served executive management worldwide on strategy, current earnings improvement, and turnarounds.

Rolf is a native of Denmark and has resided in the United States since 1985. He holds degrees from the Copenhagen School of Economics and Columbia University’s Graduate School of Business. In his spare time, Rolf enjoys arctic trekking and backcountry skiing, and participates in conferences, seminars, and private discussions with thought leaders on macroeconomics.

Hélène Carendi
SENIOR PARTNER

Hélène Carendi is an entrepreneur, philanthropist and consultant. Her passion for promoting equality, her extensive cross-industry network and her fingertip recognition of impeccable quality make her a regular name both in international contexts and linked to projects involving everything from fashion and design to business and fintech to charity. Hélène is transforming businesses onto a digital platform as a Partner of Alldyn. She is also the CEO and Creative Director of the Clearly First concept, founded in 2000 as a single store on Madison Avenue in New York, selling hand-picked items of Scandinavian design.

Hélène has also worked as MD of the international
music award, Polar Music Prize, founded by ABBA Manager, Stikkan Anderson. Under her management, from 1990–2000, numerous globally acclaimed musicians travelled to Stockholm to receive the prize from the hands of HRH King Carl XVI Gustaf, including Sir Elton John, Stevie Wonder, Sir Paul McCartney, Bruce Springsteen, Quincy Jones and Mstislav Rostropovich.

Gerry DeMarco
HEAD OF TECHNOLOGY PRACTICE

Gerry DeMarco joined Alldyn in 2016 and is the Firm’s Chief Technology Officer and Senior Technology Advisor.  Prior to joining Alldyn, Gerry held numerous Senior Level IT positions in Financial Services.  He was the Chief Operating Officer for Engineering and Operations at AIG, Managing Director of Global Compute at UBS, Chief Technology Officer for World Wide Security Services at JP Morgan and held various technology roles at Morgan Stanley over a 20-year career finishing his tenure as Head of Global Technology Programs in London, UK.  He is a deep technologist with a strong belief that premier technology is the key to revenue generation and brand differentiation.  He specializes in Business-centric IT Strategy and Operating Models, IT Cost Reduction and Renovation of Applications and Infrastructure.

Gerry is a native New Yorker and holds a Bachelor’s of Science in Computer Science with a Minor in Mathematics from St. John’s University where he also played Varsity Ice Hockey.  He serves on several Philanthropic Boards and Technology Boards.

Paul Medaglia
Head of Client Relations and Talent Acquisition

Paul is responsible for the firm’s client development and talent acquisition. Prior to joining Alldyn, Paul was a partner with Caldwell Partners in New York where he co-lead the information security practice and was a member of the financial services team. Prior to Caldwell Partners, Paul worked for Global Sage, where he was director of the Atlantic Practice and head of search execution. He has more than ten years of experience recruiting executive management in a variety of industries including the banking, consulting, insurance, asset management, brokerage, and hedge funds industries.

Before executive recruiting, Paul was an equity trader and NASDAQ market maker at Royal Hutton Securities in New York. He began his career as a broker’s assistant at Shearson Lehman Brothers. Paul holds a BBA in marketing with a minor in psychology from Hofstra University. He is a member of the AESC and the Council of Supply Chain Management Professionals. In his free time, Paul spends significant time on the culinary arts and golfing.

Serge Milman
HEAD OF Client engagement delivery

Serge has the overall responsibility for the firm’s client project delivery activity. Prior to Alldyn, Serge was a partner with Mitchell Madison Group, where he led strategic sourcing and operating efficiency projects for clients in financial services, technology, manufacturing, education, and other industries. Prior to MMG, Serge held senior positions with SFO Consultants (a boutique consulting firm), McKinsey & Company, Wells Fargo Bank, and Exigen Group (software services and BPO specialist).

Serge specializes in current earnings improvement and strategy work by uncovering solutions to complex problems through data-driven insights.

He has served clients as an interim PMO lead on multi-hundred million-dollar, multi-year transformational efforts, in addition to providing project leadership and support for business unit strategy, strategic marketing, and risk management initiatives. Serge is a recognized practitioner and thought leader in strategic sourcing and business process re-engineering where he routinely delivers twenty percent or more in savings on engagements. On the revenue side, Serge has successfully led large-scale enterprise-wide customer retention, customer acquisition, cross-sell, and customer support improvement initiatives. Serge holds an MBA from Stern School of Business at NYU, and a BA from the University of California Santa Barbara (UCSB).

Donnie Edgemon
HEAD OF STRATEGY & INNOVATION

Donnie heads up the firm’s internal strategy, innovation, and corporate development function. Before joining Alldyn, Donnie operated his own consulting business where he worked with executive management on strategy in the consumer products, financial services, private equity, trucking, packaging, technology, and pharmaceuticals industries. Before founding his own firm, Donnie worked as an engagement manager for nxtMOVE, a research-based strategy consulting firm, where he led teams supporting strategic decisions for executive management clients within a variety of industries. Earlier in his career, Donnie worked with Unisphere, Current Analysis, and Verizon.

Donnie earned a BA from the University of Virginia with double majors in Economics and American Government and holds an MBA from Wake Forest University. His hobbies include college sports enthusiasm, trivia, outdoor sports, and studying such topics as history and behavioral economics.

We'd love to show you how we're reimagining consulting.
EXPLORE OUR APPROACH
Our Subject Matter Experts

Consists of an internal core team of SMEs and an expansive and thoroughly vetted panel network of independent world-class subject matter experts who significantly sharpen Alldyn’s ability to deliver rapid, factually reliable results in  line with market trends and current best practices.

LEARN MORE ABOUT THE SME GROUP
Our Engagement Delivery Group

Experienced professionals who deliver substantial and complex performance-improvement and strategy work with major companies worldwide.

LEARN MORE ABOUT ENGAGEMENT DELIVERY
Our Data Analytics Group

Consists of world-class experts in data science, computer science, and analytics who work with engagement teams to extract, normalize, and analyze large and complex data sets.

LEARN MORE ABOUT ENGAGEMENT DELIVERY