We work with consumer products and services companies to unlock latent value in the supply chain and leverage consumer data to devise winning digitization and “new channel” advertising strategies.
Significant trends are impacting the consumer industry globally. New markets have grown rapidly while traditional regions have stagnated, and fearful shadows of the Great Recession linger in the developed world. In addition, new political trends have seeded doubts and uncertainty.
Technology is altering decades-old approaches to advertising, distribution, research, and manufacturing. Consumers are interacting with brands through digitized elements of the customer experience. With the explosion of social media feedback comes the risk of negative digital responses from consumers, threatening stable brands.
To develop strategy, Alldyn works with consumer companies to leverage the growing treasure trove of data, delivering key insights into very specific trends, needs, preferences, and behaviors. We work with clients to think about and implement the right products, channels, and positioning to achieve the best value.
We help consumer product and services companies improve current earnings by unlocking latent value in the supply chain. We apply big data analytics to ensure the right stock units are in the right place at the right time. We also reverse engineer supplier economics to effectively source suppliers.